Intelligent Advertising

Last Saturday I went to Satyam cinemas in Chennai to watch the movie "Kabul Express". Though the expectations weren't too high, the movie turned out to be a good one (Good for me, as I was the one who insisted upon watching the movie against my friends' wish). It was the "Interval" time when I got nature's call and i found myself heading towards the loo. After a minute's break I got an empty slot and without any further delay I got hold of it .The loos are very very crowded during the Intervals I tell you. Unless and untill Its an emergency I always avoid going at that time. And as if the crowd thing wasn't enough, you have 4 people standing on your head, waiting for you to get off. This enormous pressure sometimes makes the whole thing much more difficult for me. It seems likes ages before I'm done ....
Anyways, moving to the main thing about which this post is all about, as i was easing myself standing there i noticed something very intelligently thought of. Just above each of the standing places (this is the way they are in men's loo), right at your eye level, there was a small 40x40 cms area allotted for advertisements. This is one place where its the weakest probability of someone missing the Ad. See how cleverly they have thought about it. They know that whoever comes there will spend a min standing still, staring at the wall ahead of him, and there is no way he'll miss reading the Ad. I was amazed by this innovative idea. Advertising has certainly found new grounds, or one may say "new walls".